SOHU Special Interview Li Shanyou---Report on China SOHU Mountain Climbing Brigade

　　As the sponsor, SOHU company have their own distinct ideas in the Everest climbing action. Li Shanyou, the vice president of SOHU talked about the purpose of launching this climbing activity in the interview, saying that this climbing held many goods. First, it was memorial mankind ascent of Everest on the 50th anniversary. Second, it was the first time for China to organize such mountain climbing teams for amateurs, which best embodied a national comprehensive sport capacity.

　　"As SOHU company is the general sponsor, the main title of this action and holds the ownership of network trace live broadcast rights, in addition to the personally participation of Zhang Chaoyang, the CEO of SOHU, this Everest climbing action report. We therefore assigned more than 10 reporters on the spot as to the rear to report the situation directly and indirectly. About 19 people from respective departments, say, marketing, news, technology, etc, will attend to the report. This report mainly covers 2 aspects:

　　In the first aspect, after the mountaineers reached to the Everest, they would be more difficult to take a further step than they did at the foot of the mountain. Therefore, we should in the first time deliver to the rear the hardship, danger, and progress the mountaineers experienced and made. This Everest climbing action represents the spirit of dauntlessness, and striving which badly needed in today's SOHU development. We should combine this spirit with our enterprise culture. Besides, among the mountaineers in the front, there are 20 members from other countries. They are just like a small U.N, full of peace and love, helping each other. Going through the Iraq War, people feel another totally converse atmosphere. What's more, this climbing is not only a trial to our mind but also a test to our communication technology. It will be a great challenge to see whether out notebook computer can work normally, whether the messages in the front can be sent to the rear successfully and correctly. So this time, our cooperation with China Mobile and Motorola ensures of the unimpeded message delivery. Especially we are creatively thinking of sending short messages in color to the rear and to the whole customers everywhere in China on the top of the mountain. This is an unprecedented undertaking and a great beginning in human history. Also, it is the goal of our cooperators.

　　In the second aspect, not only do we report the mountain climbing, but we also hope that we could lead a trend of healthy mountain climbing through this activity. We will issue many related knowledge and tips about mountaineer as well as reporting the situation of the climbing action. Our aim is to propose a healthy sport and hope everyone has a happy life."

　　Of course, this activity benefits SOHU a lot. Li said "Everest climbing is a great undertaking in human history. If SOHU took part in the report, it can improve its self-image, which is not only the improvement of SOHU enterprise culture but that of SOHU company image. From another angler, the reporting is a trial to our reporting capability because people have never tried to report any news on such high mountain. If we could successfully report with advanced equipment on the high mountain, we can improve our reporting capability, which is helpful to our website construction."

　　SOHU company invested enormous resource into this mountain climbing action. Li refused to reveal the amount of the capital investment because it was a commercial secret but he said that SOHU had sent more than 30 people to participate in this report.