Sports Industry Summit Schedule

    搜狐体育讯 THE THIRD SPORTS INDUSTRY SUMMIT OF CHINA

　　Theme: Trends, opportunities, challenges and solutions of China’s sports industry and culture after the Beijing Olympics

　　Date: Nov 14th 2008

　　Location: Shanghai Hilton Hotel 2nd Floor, Grand Ball Room

　　Anchor：Mr. Steven Xu, The Economist Group, Chief Representative;

　　-Economist Intelligence Unit, Director, Advisory Services, China;

　　Agenda

　　09:10~09:20 Opening Speech

　　Topic: The effects of sports events on city economy and culture

　　Detail: Being the focus of spectators, media and sponsorship, major sporting events have always been one of the key elements of the sports industry. With the success of the Beijing Olympics, the effects of major sporting events on the development of the sports industry, economy and culture are receiving more and more attention.

　　Speaker: Mr. Wang Wei, Deputy Secretary General, Shanghai Municipal Government

　　09:20~09:35 Keynote Speech

　　Topic: Change of the Sports Industry after Olympics in China

　　Detail: With the transformation of sports system, sports industry in China is facing historic change. How would key players along the industry chain, including the government, event operators, sports clubs, sponsors and media, participate the coming changes.

　　Speaker: Mr. Qiu WeiChang

　　Deputy Director Shanghai Administration of Sports

　　09:35~10:35 Panel Discussion 1

　　Topic: Sports Culture In The Post Olympic Era – Urban development and business opportunities

　　Detail: The Beijing Olympic Games has brought the Chinese sports industry to a new height. The improvement is both in the infrastructures and people’s minds. Three months after the closing ceremonies, what lessons have been learned? What will be the lasting impacts of the Olympic Games on the sports industry, the media, and the Chinese people?

　　Speakers:

　　Mr. Jim Small Vice President MLB Asia

　　 Managing Director MLB Japan

　　Mr. Cheng YiZhong Vice President of SEEC Media Group Ltd.

　　 Executive Publisher of Sports Illustrated China

　　Mr. Cris Gratton Director

　　 Sheffield Hallam University Sport Industry Research Centre

　　Mr. Munehiko Harada Chairman

　　 Japanese Association for Sport Management;

　　Asian Association of Sport Management;

　　Mr. Huang JianXiang Vice President

　　 China Global Sports Media Co., Ltd.

　　10:35~10:50 Tea Break

　　10:50~11:50 Panel Discussion 2

　　Topic: Successful Sports Sponsorship --- Big sport events create tremendous media value

　　Detail: Sport event is a perfect promotion platform. It gathers targeted consumers, enhance the brand recognition and strengthen the connections between consumers and brands. How should companies plan and manage their sponsorship within their company strategy to ensure ROI? Experienced sponsors will share their opinions with you.

　　Speakers:

　　Mr. Paul Pi Vice President Marketing

　　 adidas China

　　Mr. Ma Guoli CEO and Managing Director

　　 Infront Sports & Media (China) Co., Ltd.

　　Mr. Tom Doctoroff North East Asia Area Director, Greater China CEO

　　 JWT

　　Mr. Chen LuMing Vice President

　　 SOHU.COM

　　Mr. Charles Smith Managing Director of International Division

　　 Shanghai Juss Event Management Co., Ltd

　　Member of ATP Tournament Council

　　Mr. Chen ZhongWei Vice President

　　 Heng YuanXiang Group

　　11:50 Luncheon

　　13:50~14:40 Round table 1

　　Topic: Shining Sports Stars --- Athletes as the core assets of sports market

　　Detail: Athletes are the most important element of the sports market. As more and more Chinese athletes make their names in global competition, what should we do to maximize the value of athletes? Speakers will share their opinions with us.

　　Coordinator: Mr. Michael Gu, Vice President

　　Shanghai Juss Event Management Co., Ltd.

　　Speakers:

　　Mr. Lu Hao Chairman

　　 Beijing Stars Sports International Management Co., Ltd.

　　Mr. Bao MingXiao Director of Social Science Research Center

　　 Sports Science Institute

　　Mr. Tan JianXiang Member

　　 China Sports Development Strategy Research Center

　　Mr. Zheng MingJun Deputy Director

　　 Executive Office of Organizing Committee for 26th Summer Universidad, Shenzhen

　　Mr. Li LuYang President

　　 CMG

　　Mr. Chen XiYao Professor

　　 Shanghai Sports University

　　14:40~14:55 Tea Break

　　14:55~15:50 Round table 2

　　Topic: Spectacular Sport Events -- Sports branding in China

　　Detail: With the growth of China’s sports market, world-famous sport events like TMC, F1, NBA have entered this market. Investors are holding high expectations for the Chinese market. However, how will local organizers manage and promote the international sport events in an developing market? The experienced experts will share their opinions with us.

　　Coordinator: Mr. Tong JianQiang, Sports Industry Veteran

　　Speakers:

　　Mr. Guy Masterman Head of Sport Sciences

　　 Northumbria University

　　Mr. Brad Drewett CEO

　　 ATP International; Tournament Director of Tennis Masters Cup Shanghai

　　Mr. Shoto Zhu General Manager

　　 FIFA China Representative Office; Ocean Sports & Entertainment Marketing Ltd.

　　Mr. Christopher Renner Managing Director

　　 Helios Partners China

　　Mr. Leon Sun General Manager of Event Management Center

　　 Shanghai Juss Event Management Co., Ltd.

　　16:00 Bus to the Tennis Masters Cup venue- Qi Zhong Tennis Centre.